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Cost per thousand impressions (CPT) also known CPM / Cost per Mile and RPM / Revenue per 1000 Mile/impressions represents the estimated earnings that you'd accrue for every 1000 impressions that you receive.RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions or queries that you received, then multiplying by 1000.

Cost Per Thousand Impressions or CPT means how much it costs an advertiser to show an ad 1,000 times.For example, A $100 CPT means the advertiser paid $100 per every 1,000 times his ads appears on a website.
However, some impressions may not be counted, such as a reload or internal user action.
RPM = (Estimated earnings / Number of page views) * 1000

If you earned an estimated $0.30 from 50 page views, then your page RPM would equal ($0.30 / 50) * 1000, or $6.00.
If you earned an estimated $180 from 45,000 ad impressions, your ad RPM would equal ($90 / 45,000) * 1000, or $2.00.
RPM is a commonly used number in advertising programmes, and you may find it helpful for comparing revenue across different channels.
Why CPT is better to CPC...
If you have 600 unique visitors who generate uptp 1000 page impressions daily on your website so you can earned by only page impressions.

Top Paying CPM Ad Network Alternatives
ValueClick Media
Technorati Media
Tribal Fusion
CPX Interactive
Vibrant Media
Bardzo Media
Casale Media
RealTech Network
AOL Advertising

Post a Comment

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