CPM or Cost Per Mile Advertising Definition

CPM means Cost Per Mille or also known as CPT/ Cost Per Thousand Impressions and RPM / Revenue per 1000 Mile/impressions. CPM is an online advertising ad module when the cost is calculated by impressions.CPM is most popular in online advertising.

CPM or Cost Per Mile Advertising Definition

Advertisers pay the publisher (website owner) when the ad is shown on the publisher's website for 1k time. However, some impressions may not be counted, such as a reload or internal user action. Advertisers running CPM ads set their desired price per 1000 ads served, select the specific ad placements on which to show their ads, and pay each time their ad appears.

For publishers, this means revenue in your account each time a CPM ad is served to your page. CPM ads compete against pay-per-click (or CPC, cost-per-click) ads in our ad auction, so only the highest performing ads will be served to your pages. Advertisers will need to bid a higher CPM than the existing CPC ads in order to show.

CPM ads can be either text or image ads and are always placement-targeted. CPM text ads will expand to take up the entire ad unit. These expanded text ads can be viewed on our Ad Formats page.

With Active View cost-per-thousand-impressions (Active View CPM) bidding, advertisers bid on 1,000 viewable impressions and only pay for impressions that are measured as viewable, that is, when at least 50% of the ad is displayed on-screen for at least one second.

Top Paying CPM Ad Network Alternatives
ValueClick Media
Technorati Media
Tribal Fusion
CPX Interactive
Vibrant Media
Bardzo Media
Casale Media
RealTech Network
AOL Advertising


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